Sara Awada is a lead UX researcher of enterprise ad tech at AnswerLab—she helps her clients empower key players in the B2B ad space by applying a user-centered approach in an enterprise ecosystem. Sara is an advertiser turned researcher—she has five years of experience in mixed marketing in which she honed the technical proficiency of programmatic ads strategy to make research recommendations to leaders in the ad server space today. She can’t wait to share her story on becoming an industry specialist UXR and how identifying the hidden thread in your trajectory can allow you to stand out in the UXR universe.
