Colette Kolenda leads Strategic Research at Spotify, which focuses on mixed methods research that defines and enables product and business OKRs for Spotify Free. Her team triangulates User Research, Data Science, and Behavioral Science to uncover new opportunities and enable product and business executives to make better strategy decisions in service of our Spotify Free listeners. Previously, Colette conducted decision-making research in Dan Ariely’s Behavioral Science Lab at Duke University. She is excited to share her personal story of growing from a User Researcher to building and leading the Strategic Research team at Spotify.
